Stellarblade the film company is suing Sony over Stellar Blade the game

Sony and developer Shift Up are being sued by Louisiana-based film production company Stellarblade, which – in case you haven’t already guessed where this is going – is alleging trademark infringement following the release of this year’s PS5 action-adventure Stellar Blade.

As reported by IGN, the complaint was filed in a Louisiana court earlier this month by Stellarblade LLC and its owner, Griffith Chambers Mehaffey. It’s specifically targeting Sony, Shift Up, and and Sony’s unnamed liability insurance company, amid claims Stellarblade’s business (that’s the film company) is being damaged by Stellar Blade (the game’s) use of the name.

Stellarblade was established to provide “multimedia entertainment services” – including film, documentary, and music video pro…

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Ex-Blizzard president counters Microsoft's multiplatform strategy, stating "consoles will never die"

Ex-Blizzard president Mike Ybarra believes “consoles will never die” and that failing companies are pushing “the narrative that fits for them”.
Ybarra replied to comments on X comparing Sony’s focus on exclusivity and Microsoft’s multiplatform approach for Xbox games.
“If your strategy is to win the living room, you need exclusive hits because winning is both a platform and games perspective,” said Ybarra. “Sony knows how to make hits, and how to pick the hits from others to be exclusive. If I was them I would double down right now because the blood in the water is all over the place.”

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